Lab 12 Rubric

Business analytics proposal. Develop a 2-page e-commerce or m-commerce business proposal for a client who wants to expand her brick-and-mortar flower shop into an online business. Provide the client with a choice of e-commerce platforms and business analytics software, and advise her in making her decisions. To make the assignment flow more simply, try and pick three pieces of software to recommend and break them down by pros and cons. Then evaluate these similarities and differences to find one piece of software to recommend.

Lab resources:
E-commerce software
Review of free e-commerce software: http://www.linuxlinks.com/article/2009022806335015/eCommerce.html;
Reviews of proprietary e-commerce software: http://www.getelastic.com/webinar-recap-selecting-the-right-ecommerce-software-in-six-weeks-or-less/
Business analytic software
Google analytics: http://www.google.com/analytics/
Clicktale: http://www.clicktale.com/
Webtrends: http://www.webtrends.com/

1. Analyze the various analytic software and pick one of them to include in the proposal.
(80 points)

__ Successfully describes in detail the decision making process used in choosing the business analytic software program to include in the proposal and thoroughly discusses the pros and cons of the chosen software.
(80 points)
__Describes the decision making process used to choose the business analytic software program but not in a thorough fashion. Discusses some of the pros and cons of the software that was selected.
(40 points)
__Doesn’t describe the decision making process used to choose the business analytic software program and/or doesn’t describe the pros and cons of each of the software.
(0 points)

3. Publish your results to your blog in the form of a report. It should be clear, concise and grammatically correct.
(10 points)

__ Report is published to blog by 12:30 on Monday.
(20 points)
__ Results are published in a form other than a report, such as a table or a checklist of features.
(10 points)
__ Results are published after class starts on Monday.